Vessel Fuel is personalized for you specifically based on your results, whereas generic multivitamins are not. Plus, many generic multivitamins are heavily processed and can contain: fillers, artificial colors, hydrogenated oils, titanium dioxide (which is considered a carcinogen), and even carrageenan - a vegan thickening agent that has been shown to cause inflammation of the digestive tract. Vessel Fuel does not contain any of these ingredients and our ingredients have been chosen and sourced by doctors themselves!